You Are What You Give

Energy BBDO approached us with a series of gorgeous designs for the Oxfam America “You Are What You Give” campaign and asked Wonder Giant to make the designs come to life.

Oxfam America is a global organization working to right the wrongs of poverty, hunger, and injustice. Their “You Are What You Give” campaign was a playful yet satirical means of catching the attention of potential contributors. The initial sarcasm of the message transitions into a positive and uplifting conclusion.

• Campaign and character animations
• Standard and Rich Media banner development
• Animation purely created through code (ActionScript 3, TweenLite, TimelineLite) allowing for rapid development, and the flexibility to make client changes to the entire campaign by modifying single files.