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You Are What You Give

Oxfam America


Energy BBDO approached us with a series of gorgeous designs for the Oxfam America “You Are What You Give” campaign and asked Wonder Giant to make the designs come to life.

Oxfam America is a global organization working to right the wrongs of poverty, hunger, and injustice. Their “You Are What You Give” campaign was a playful yet satirical means of catching the attention of potential contributors. The initial sarcasm of the message transitions into a positive and uplifting conclusion.

  • Campaign and character animations
  • Standard and Rich Media banner development
  • Animation purely created through code (ActionScript 3, TweenLite, TimelineLite) allowing for rapid development, and the flexibility to make client changes to the entire campaign by modifying single files.





Oxfam Banners
by Wonder Giant


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